Content Creation
This is the basis of interaction or the creation of content that can be used in any type of media communication is called content. It is usually digital and can also be used in any print media. It can be written articles, videos, podcasts, images, social media posts, etc. Due to the widespread network of the internet today this media is used in Instagram, blogs, YouTube, newsletters, and other media platforms depending on the niche. A content creator is very peculiar during the process of creation and is specific with the niche or the target audience, the ultimate goal of the content creation may vary: it can be created for education, providing information, marketing, sales, entertainment, or others.This realm can take many forms depending on skills, platforms, and interests. Below are some of the forms of content used in the present trend.
- Written Content :
Blogs/Articles: Discussions, testimonials, tutorials, blogs, stories, this can also be monetized through ads or affiliated links. Platforms: WordPress, Medium, Substack, LinkedIn, Tumblr,
Social Media Posts: Short-form of content, readable in short period of time. Engaging content for followers and sharing quick updates and thoughts. Platforms: Twitter, Instagram, Facebook, LinkedIn
- Video Content
Vlogs: This a combination of blogs that are in form of video, the medium is video but even than the purpose is to share information, it can be a travel vlog, motor vlog, or any sort of niche depending upon the Vlogger. This can be personal videos, or videos of public interest.
Platforms: YouTube, TikTok, Instagram, Facebook, etc
Tutorials/How-To Videos: This is broad area where people just don’t search text based information but also search for videos of how is it don’t. Video tutorial is more engaging and creates a better impact that textual information. The how-to-do videos are much more liked as they guide you step-by-step to act.
Platforms: YouTube, TikTok, Vimeo, Skillshare
Short-Form Videos: These are usually short, they focus on the upcoming trends and change according to the need of people. Most of the content is about the trending subject.
Quick, entertaining content, often focused on trends or challenges.
Platforms: TikTok, Instagram Reels, YouTube Shorts.
- Audio Content
Podcasts: It can be called the new generation Radio. It has only Audio-based content, often conversational about a specific topic, where a single person or a group of people may discuss or debate on a specific topic, it can be educational or informational.
Platforms: Spotify, Apple Podcasts, Google Podcasts, Stitcher
Voice-overs & Audio Clips: Used to create sound clips, sound-bites, ads, or storytelling
Platforms: TikTok, Instagram Stories, YouTube
- Image-Based Content
Photography: Creative photos can tell stories or promote a lifestyle, brand, or product.
Platforms: Instagram, Pinterest, 500px, Flickr
Graphic Design: Info graphics, illustrations, memes, or promotional content.
Platforms: Instagram, Pinterest, Behance, Dribbble
Memes & Visuals: Funny or relatable images shared for entertainment.
Platforms: Instagram, Twitter, Reddit, Facebook
- Interactive Content
Live Streams: This is used in real-time, and needs great conversational and communication skills.
Used for live questionnaires, Gaming platforms, live tutorials, educational institutions, newsrooms, etc.
Platforms: Twitch, YouTube Live, Facebook Live, Instagram Live
Polls, Quizzes & Surveys: Used for interaction with the audience.
Platforms: Instagram, Twitter, Facebook, Survey Monkey, Type form
- Mixed Media
Memes & Short Clips: This is a combination of video/ image with text for quick laughs, humor or satire on a prevailing idea
Platforms: Instagram, Twitter, TikTok, Reddit.
Collaborative Content: This is created with partners and co-creators to promote content on cross-platforms
Platforms: YouTube, Instagram, TikTok
How to Begin?
Pick Your Niche: Find your passion, choose the topic of interest. It may be anything that suits you as cooking, fitness, technology, education, photography, etc. Give your content a small start. No one is perfect, and everything needs a start. Use a medium for your content. It may be a short video, a blog, a meme, etc.
Consistency is Key: The key to success in social media is consistency in your posts, blogs, vlogs, and memes. People usually get connected faster to regular updates and demand something new on a daily basis.
Engage with Your Audience: Try to engage your audience through questionnaire feedback, and comments, depending upon the platform of media you choose for your niche. See what works best and adapt.
